The Vietnam National Administration of Tourism (VNAT) has launched a marketing campaign for Vietnam’s tourism with the new slogan and symbol “Vietnam – Hidden Charm”.

Speaking at a workshop on marketing Vietnamese tourism, VNAT Deputy Head Pham Tu said that the marketing campaign is part of the National Action Plan on Tourism 2006-2010.
According to Mr. Tu, last year Vietnam was selected as one of the countries winning the title “Rising Star Country Brand”. Vietnam also won the title “Best Country Brand for Arts and Culture, History, Beaches, Business and Conferences” of Future Brand.
According to research by the World Tourism and Travel Council in cooperation with Oxford Economic Forecasting, Vietnam is one of the top ten countries in tourism and travel development during the period of 2007-2016.

(Source: Vietnam Net)