 CNN will broadcast a video clip
advertising Vietnamese tourism later this year. The clip, which cost 5.3
billion dong or $277,000 to broadcast on CNN, will air in the third or
fourth quarter as part of a $2.1 million tourism promotion program for 2010,
but details about the frequency of the broadcast have not been revealed.
This will be Vietnam’s third
advertising campaign on CNN.
In 2007, for the first
time, a
30-second clip about Vietnam tourism aired on CNN for $290,000.
Broadcast twice daily on
CNN
Asia for three months, it showed montages from Ha Long Bay, HCM City,
Hoi
An, and Hue.
Last year CNN again
carried ads
featuring Ha Long Bay and other Vietnamese sites for two months.
The Ministry of Culture,
Sports
and Tourism plans to promote Vietnam’s tourist attractions at six
overseas
travel expos through next year in Japan, Cambodia, Singapore, Russia,
Germany, and Spain.
There will also be three
road
shows in Australia, Taiwan, and Myanmar and a number of familiarization
trips for travel businesses from Europe, Australia, the Middle East,
Northeast Asia, China, and Southeast Asia later this year.
Source:
VNN
|
News 
