 Rates advertised by high
grade hotels in Hanoi
in the second quarter of 2010 were twelve percent below their rates a year
earlier. The biggest drop is at the five star level.
Demand is strong. The number of Vietnamese travelers to Hanoi in the April-June
period reached 1.85 million, up 33 percent over 2Q09. Foreign
visitors totaled nearly 300,000, up 32 percent. tourists
came to Vietnam,
increasing by 32 percent in
comparison with the second quarter of 2009.
CBRE, a real estate
service provider, reports that multi-star hotels in Hanoi have seen considerable
improvement in
room occupancy; 54.5 percent of their beds were filled, 10.3 percent
better
than a year earlier. Four star hotels gained a
full 14
percent, to 53 percent occupancy.
Even though
demand’s up,
room rates are generally down. High grade hotels
are now
charging about $75 per night on average. In the 2nd
quarter of 2009, they charged nearly $84.
At five star
hotels, a
guest will be pampered for a mere $120 per night, over twenty percent
less
than a year earlier.
At the three star
level,
rack rates are up a bit, however, and average $39 per night.
A CBRE executive
says
that the Hanoi
hotel market still has great potential. “The Hanoi 1000 year anniversary
festivities in
October will increase the number of tourists,” he said. Many
international
hotel management groups are seeking investment opportunities in
Vietnam, including
Accor,
InterContinental
and
Marriott.
A survey by the
Grant
Thornton firm has not surprisingly reported that 2009 was a difficult
year
for Vietnam’s
hotels. Afflicted by the global financial crisis
and an
eleven percent drop in foreign visitors, most saw reductions in room
occupancy and in profit. By Thornton’s estimate, the
average charge per room at luxury hotels fell 32 percent in 2009.
Source:
VnExpress
|
News 
